It applies to anything and it's EVERYTHING. Do you have a brand? Is it First Class or Economy?

*** Everything you say and do (in both the real and virtual world) is either strengthening or weakening your personal brand **

Personal Branding is:

• "WOW" people! EVERYTHING you do has the potential to be WOW if you desire it. WOW people are remembered, respected, trusted and sought after
• BE DIFFERENT! What are you doing to stand out and be counted??
• Positioning yourself as a person of value that can help other people
• Being known as a “doer” rather than a “this is what I want to doer”
• Always being that smiling, friendly, enthusiastic, passionate and professional person where nothing is ever too much trouble
• Being known as a leader, a participant, and not just a wall-flower
• Someone who can listen instead of always talking!
• Always being prepared - preparation is half the battle already won.
• Being confident - the execution of any action is rendered merely mediocre and will not have the desired effect (confidence also comes from preparation)
• Having a great sense of timing - the correct action at the wrong time is useless
• Being a person of action! Activity breeds results.